As with live shows of a tour, the HBO special was advertised in newspaper and magazine ads. This magazine ad measures 8" x 11".
Alphonse is showing you how big the poster really is!
For reference, here are a few pictures of how the poster for the HBO special was displayed, in this case by means of two extra-large horizontally reframed posters in the subway and on Times Square.
Note that the poster for the HBO special should not be confused with the poster for the Born This Way: The Collection release, which includes the special as a DVD, that also features the burning-bra photo. See a prior posting for more info.
See earlier post and wait for more posters!